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Corporate Privacy

Apple App Tracking Transparency

Apple introduced a permission requirement for app tracking across companies and access to the advertising identifier.

Event date April 2021 Status In force Review UNCHECKED

What is documented

The framework changes the permission model for cross-company tracking on Apple platforms. It does not make an app anonymous, and it does not remove all first-party collection.

Claim labels

FACT

Apple documents App Tracking Transparency as the framework for requesting permission to track a user or access the advertising identifier.

SOURCE CLAIM

Apples documentation describes the intended privacy effect; it does not establish that all forms of measurement or first-party analytics are blocked.

Sources

Last link check: 2026-09-27. A link check confirms reachability, not that every claim has been independently reviewed.

  1. AppTrackingTransparency framework documentation Apple Developer docs Accessed